Official brief

Create a creative 2–3 minute product video that convinces a time-poor potential sponsor the Industry Experience project is worth supporting.

• Every team member should contribute.
• The video will be shown to Industry Mentors in the Week 11 Friday studio.
• Submit one team video in the PGP and ePortfolio.
• Mentors will select the “best” product video in the studio.

Narrative spine

1. Hook / context: why should the sponsor care now?
2. Problem: what real user/community need exists?
3. People: who is affected and whose evidence supports the claim?
4. Solution: show the product, not just feature labels.
5. Value: explain the main benefit and evidence of improvement.
6. Credibility: show proof—prototype/build, user feedback, data or QA.
7. Ask / next step: what should the sponsor understand, support or decide?

Storyboard workflow

• Write a concise script and shot list.
• Select only the shots needed to carry the message; a storyboard represents camera shots, not every frame.
• For each panel record: shot type, composition, action, dialogue/voice-over and evidence/asset.
• Mix wide, medium and close-up shots intentionally.
• Use arrows for important subject or camera movement.
• Show the storyboard to another person: can they infer the sequence and main message?
• Revise before production; editing a storyboard is cheaper than re-shooting.

Official quality checks

Purpose

A sponsor can understand what the project does, who it is for and why it is beneficial.

Content

Problem → target users → solution → key features → benefits follows a logical flow.

Audience

The message is relevant, concise and suitable for a busy executive.

Technical execution

Audio and visual effects are engaging, readable and appropriate to the topic—not decoration.

Production checklist

• Maximum 3 minutes.
• All members’ contributions are planned and recorded.
• Human presence, animation, data and interface footage serve the message.
• Audio is clear; captions are included.
• Charts and claims expose their evidence/source.
• Music, images and footage are licensed; attribution is retained.
• Tool trial remains valid through Expo and does not add a prominent watermark.
• Final export is tested from the PGP/ePortfolio link.

Sources

• Product Video Guidelines — official Moodle PDF
• ACMI Storyboards
• Sample Product Video — access is currently denied for this account; no claims about its content are inferred.